MEI Pharma sought out 321 Medical Launch’s help navigating the difficult waters of corporate name change and re-branding. The company was previously Marshall Edwards, a name that did not reflect the Company’s business and had become tainted by an ill-fated phase III clinical trial. 321 Medical Launch solved this dilemma by creating a new identity for MEI Pharma that better represented the Company and its mission. This included a beautiful new website, topped off with a fresh new logo.