HollisterStier Allergy is a recognized leader in the allergy industry.  With a desire to further expand their market share, HollisterStier embarked upon a mission to develop an updated corporate image that truly reflected their commitment to innovation and outstanding customer service.  321 Medical Launch developed the ‘Field Book’ brand image to emulate HollisterStier’s revamped corporate image.  A core component of the campaign was a redesigned interactive website that provided a fun, intriguing venue for featuring products and competitive advantages.  The website included maps, video, photos and even an interactive product catalog.