Anyone who has undergone allergy testing is all too familiar with the pain and trauma involved, and no one knows this better than kids!  HollisterStier, founded in 1921, launched a Multiple Skin Test Device – ComforTen – that minimizes the discomfort.  The ComforTen launch was developed as a stand-alone campaign to build brand recognition and excitement around HollisterStier’s major new development in the industry.  The colors and imagery were specifically selected to bring a fresh new face and positive emotional response to allergy testing.