HollisterStier Allergy is committed to providing value added services to allergists -  their primary customers.  One such service is the unbranded educational campaign – Bee Aware Allergy – to emergency room personnel introducing them to venom immunotherapy as a recommended therapy for severe allergic reactions to stinging insects.  The campaign featured a fun, informative website complete with videos, brochures and tips on how to discuss VIT with patients upon discharge from the emergency department.  A POP display with patient brochures was provided to emergency departments.  A kid-friendly brochure was provided and select materials were also produced in Spanish.