How does one make a gigantic automated throughput system sexy?  Well, that’s where we come in!  Through internal R&D, GNF Systems developed top of the line high throughput screening for internal use at Novartis.  GNF Systems needed a website and collateral to support the sales of these systems to academic research organizations and large pharmaceutical companies.   321 Medical Launch created a campaign that reflected the level of quality, sophistication and innovation of these systems.