Avanir came to 321 Medical Launch while preparing to launch their first product, Nuedexta, for the treatment of PseudoBulbar Affect (PBA). Avanir was in need of a website that educated clinicians and patients on both the disorder and their the product. 321 Medical Launch achieved this by leveraging Nuedexta’s primary branding element – Russian Dolls – to create an approachable, information-rich website. The site is easy to navigate, and highly interactive. Patients can take an online assessment, order a co-pay card, and even download questions to ask their doctor.