321 Medical Launch offers a comprehensive offering of services to support all phases of a company or product’s development. Whether you need a full branding and launch partner or outside expertise on a particular project, we’re here to help you.
We approach branding from a holistic approach. It is what you say, how you say it and the visual image of the company or product. We develop your brand with your audience in mind.
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Our interactive department is our fastest growing segment. We bring all of our discipline of strategic thinking and traditional creative development to the online world to influence audiences and create measurable results. For us, interactive is not only websites, its scientific animations, videos, clinical trial recruitment sites and even unbranded educational sites.
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Our advertising campaigns are the heart of many of our launch programs. Our goal is to distil the message to a single statement and image that moves the audience to action. Check out our campaigns, they speak for themselves!
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We begin collateral development well in advance of FDA approval. Many of our materials are tested with the various audiences, including clinicians, hospital administrators, CIOs or nurses during the clinical trial stage. And our materials don’t stop at product brochures. Launch collateral also includes demo kits, POP displays, posters, sales binders and interactive sales tools.
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We can support your conference needs whether you need a pull-up banner or a custom island booth complete with interactive capabilities. We can help you strategize the best conferences to attend and how to maximize your sales activities before, during and following the conference.
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Our consultancy practice operates as your virtual marketing department. We can strategize your complete launch strategy from naming to roll-out or serve as a trusted advisor when you need us.
Our public relations practice is rapidly evolving with the industry. Our press activities are a combination of traditional news releases and social media news releases. In addition, we excel at the strategizing and placing bylined articles that support our clients’ strategic goals and delivering results.
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We recognize that advocacy groups are a powerful venue to reach the patient community. In our launch campaigns we carefully select advocacy partners and develop programs that are mutually beneficial.
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Medical device and life science companies face unique challenges in the rollout of a social media strategy. We work with our clients to develop and roll-out a social media strategy that meets the company or product objectives and is acceptable for the legal and regulatory teams.